Robert Ulsh, the owner of Master Sound, has been involved in the music scene since the early 60's when he began playing the guitar. In the late 60's Rob played and sang in several rock groups in western New York which performed in area clubs and colleges. In college he taught guitar as a staff instructor and directed the colleges folk-rock group which represented Columbia International University on summer tours. He was always involved with the technical/electronic aspects of music and set up his first 8-track studio in 1979.

Since that time Rob has engineered for such artist and producers as Missy Elliot, Teddy Riley, (producer for Michael Jackson, Guy, BlackStreet, Bobby Brown, Heavy D, New Kids, Fine Young Cannibals), Glen Campbell, Debby Boone, Marilyn McCoo, Billy Davis Jr., Crystal Gayle, Eddie Rabbitt, The Party, Phil Keaggy, Shiela Walsh, Greg Nelson, Michael Bivens, Brent Havens and many others.

Rob is an engineer who has over 33 years of combined musical and technical recording experience and approaches his engineering with not only technical prowess and know-how but also with musical sensitivity. As a songwriter, guitarist and vocalist he is able to make technical decisions that translate well in musical terms.

Engineering in one of the mid-Atlantic areas most technically advanced studios has given Rob the opportunity to work with a wide variety of styles such as Rock, Pop, Alternative, Orchestral, Country, Jazz, R&B;, Hip-Hop, Folk and Gospel. As an engineer it's critical to master the special nuances that make up the "sound" which defines a particular style or "genre" of music. Rob knows how to get the "sound" for different styles of music in order to maintain the integrity of that musical style.

Rob currently resides in Virginia Beach with his wife Karen and three kids; Robbie, Ryan and Leigh Ann and their dog Charlie. He spends most of his time engineering and driving his three kids, (who play travel/select soccer), around to soccer practice and regional soccer tournaments.